by Karen Armon, CEO/Founder, MarketOne Executive
Building your network on Linked-In or other social networking sites is more than just connecting and leaving it at that. You must turn that contact into an engaged resource that can become a business associate year-after-year. Too many use these sites as a way to build their number of contacts but that does not guarantee that you have a network of quality.
Here are 15 different ways to connect with strangers and, ultimately, build a relationship that lasts.
- Invite them based on a common theme.
- “Like” their discussions.
- “Comment” on their discussion topic.
- “Send a message” to them personally.
- Join a Group.
- Participate in the Group.
- Upload an article from a newsworthy source.
- Use your email contacts and invite them to connect.
- Start a Group. (Caution)
- Comment on a book you are reading.
- Pose questions.
- Share Jobs found that are not for you.
- Recommend Networking events or conferences.
- Create an Event of your own.
- Upload articles that you’ve written.
Bonus Ideas: Create a Poll, Share Industry Buzz (i.e. products, services, PR releases), Give advice on how to use Linked In more effectively, or Upload a SlideShare Presentation and get feedback.
The MarketOne Executive Bottom Line
If you aren’t “active” on Linked-In, your passive status will cause you to be at the bottom of the barrel when recruiters are searching for executive talent. Keeping active is similar to the MLS system for real-estate. You MUST keep your profile fresh (or refreshed) or you are just another number in a pile of 150 million other executives!